WEB BUILDER / MARKETING BLOCKS

Marketing blocks, shown with sample content.

An announcement bar, tabs, a case card, testimonials, a price table and a tooltip. Everything below shows how each block looks; none of it is a client, a result or a price.

TABS

Tabs to compare options side by side.

When a page shows several options side by side, such as products, uses or types of client, tabs show one at a time and work with the keyboard.

EXAMPLE

Three tools, three tabs.

Suggests bid and budget changes with a reason. A person approves each one, and every change is logged and can be undone.

See the tool →

CASE CARD

Case card.

When a client gives written permission to show a project, this card presents the challenge, the outcome and up to three figures. Below, sample content only.

Example client (sample content)

Challenge
Sample challenge text: what was not working before the project.
Outcome
Sample outcome text: what changed after the project. A real case appears here only with the client's written permission.
  • —Sample figure
  • —Sample figure
  • —Sample figure

TESTIMONIALS

Testimonial carousel.

When clients give written permission for their words to be shown, this carousel presents several testimonials and works with the keyboard. Below, sample text only.

PRICE TABLE

Price table.

On a site that publishes prices, this block shows them as cards, with an optional comparison table. This site does not publish prices, so the cards below carry sample text only.

EXAMPLE

How a price table looks (sample).

This table only shows how the block looks. Scope and price are agreed for each project.

Sample option A

Sample description.

Sample price

  • Sample feature
  • Sample feature
  • Sample feature

Sample option B

Sample description.

Sample price

  • Sample feature
  • Sample feature
  • Sample feature

Sample option C

Sample description.

Sample price

  • Sample feature
  • Sample feature
  • Sample feature

TOOLTIP

Tooltip for short definitions.

When a term needs a short explanation in place, a tooltip shows it on hover or keyboard focus. Try it on ACoS or Buy Box. A longer explanation can open on click instead, as below.

What is TACoS and when does it matter?

Total Advertising Cost of Sales — advertising spend against total revenue, including organic. TACoS rising while ACoS stays flat usually means paid traffic is taking over volume that organic should be carrying.

Five more example pages.

The Web Builder examples are split into six pages.

← Templates · Page openings · Explanation blocks · Reading a guide · Movement

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