Composite scenario
Real commercial knowledge, weak digital surface
- Signal
- Sales happen offline or through referrals. The website is a brochure, the CRM is a spreadsheet, the lead path is whoever picks up the phone.
- Pressure
- Modernization theater would replace the front while leaving the operating layer untouched. The team would be worse off.
- Route
- Start from what already works. Add web architecture, lead system or automation only where it makes the existing business easier to operate.