WEB / ARCHITECTURE & PERFORMANCE
A website stays easy to grow when its structure is decided before the pages multiply.
Web architecture is the set of URL rules, page templates, internal links and schema that every page of a site follows, whoever adds it.
WHAT THIS TOPIC COVERS
Where the structure is decided: URLs, templates and release checks.
A URL rule says where each kind of page lives before it exists, so a new product family or language has its place ready. A template fixes the layout and schema for every page of its type, so a change is made once.
Before each release, checks confirm that templates, links and schema still hold, so new pages do not quietly undo earlier work.
QUESTIONS THIS PAGE ANSWERS
Questions about web architecture.
How should internal links be organised on a growing site?
By written rules applied at template level: each article links up to its category and hub, related pages link to each other, and service pages are linked from the content that explains them. New pages then get their links without anyone adding them by hand.
Headless CMS or traditional CMS?
A headless CMS suits sites with several front ends, complex content models or strict speed targets. A traditional CMS suits teams that want simple editing with little technical upkeep. The choice follows the team's capacity and the shape of the content.
Which schema markup matters most?
Organization on the home and company pages, Service on service pages, Article and FAQPage on articles, and BreadcrumbList wherever the URL does not show where a page sits. Missing or inconsistent schema makes a page harder for search engines and AI assistants to interpret.
How much does site speed matter for search?
Core Web Vitals are a page-experience baseline that Google measures from real visits. Beyond a good score, structure and content usually matter more, so speed work is best spent on the templates that bring traffic and the pages where visitors get in touch.
FURTHER READING
Further reading on web architecture.
Content on top of the structure
How pages are written so AI search can quote them has its own guides under GEO content, linked below.
RELATED TOPICS
Topics next to web architecture.
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